Making things that people genuinely like
In a world where stimulation awaits us from multiple avenues on tap, how might we design to truly capture our audience’s attention? Establishing themselves within a world more connected than ever before, Studio Something aim to meet this challenge head on, whilst staying true to their mission to ‘make something people genuinely like.’
Question 01 Making things that stand out
I took this notion of doing stuff that only some people would like – and understand – into my business. All these things we make don’t need to be liked by everyone; we believe in making things that stand out and get noticed, drawing attention simply by being. Generally, the stuff we make is loved by the right people.
Question 02 One of your favourite Changesource projects?
We helped create the brand for a smart-money app called Choices. Within the app, we decided to create a series of characters called ‘Choicemakers. The theory behind the Choicemakers was that, because money is both emotional and scary, creating a series of characters to guide you along your financial journey would make things a little bit easier. So far so uncontentious, except we knew we wanted to make the Choicemakers look a little less than conventional.
Question 03 When to listen to customers, and when to be inspired by them
We’ve had a lot of research sessions go awry, so we know when to listen to consumer feedback and change things. But if you listened to all notes from feedback sessions you’d end up with some very bland work; the trick is knowing what to concede and improve on. For us, that one thing was the Choicemakers’ thighs. They were massive and, seemingly, all people could look at. I’m all for being memorable but I didn’t want to be known as the thigh guy.